OTP STORE CASE STUDYONE TIME PURCHASE AUDIT & RESULTS

Understand this..

Scaling to 6, 7 or 8 figures is impossible, if your backend & retention system is weak.

Dear DTC Founder,

You're doing $50K, $100K, $300K, even $500K+ per month... But your bank account Doesn't look like it.

$500K+per month in revenue and still not seeing it in the bank
Revenue vs. what you actually keep
$500K
Monthly revenue
Take-home profit

Margins tight.
Profit unpredictable.
Growth flat.

No matter how much you spend on ads, if your backend doesn't convert past customers, CAC will bleed your bottom line dry.

Your backend is quietly bleeding profit because:

⚠️CAC keeps rising seasonally
⚠️Paid traffic gets more & more expensive
⚠️LTV isn't keeping up
⚠️Your flows aren't engineered for conversions
⚠️Your list isn't buying again (or buying full price)
BEFORE NEXERAZ AUDIT BREAKDOWN

A REAL Brand's Audit

They'd Been Handling Emails In-House For Months..

Only 4.25% Of Revenue Coming From Email Before Our Audit. Here Are The 5 Critical Flaws We Discovered:

Klaviyo Business Performance Summary Audit Breakdown
CRITICAL FLAW 01

FLAW 01: Unused Klaviyo Flows & Zero Sequence Depth

Welcome and Abandoned Checkout were basic. The rest of the customer funnel was completely silent.

CRITICAL FLAW 02

FLAW 02: One Size Fits Nobody Campaign Blasts

No segmentation, no strategy. Just batch and blast to the entire subscriber list.

CRITICAL FLAW 03

FLAW 03: Broken Technical Deliverability Infrastructure

SPF, DKIM, and DMARC were missing. Emails were landing in spam before anyone had a chance to read them.

CRITICAL FLAW 04

FLAW 04: Zero Pop-Up & Subscriber Acquisition Strategy

Warm traffic was coming in and leaving without a trace. Zero list growth happening organically.

CRITICAL FLAW 05

FLAW 05: Non-Existent Post Purchase & VIP Retention System

No post purchase flow, no winback, no loyalty touchpoint. Customers bought once and never heard from the brand again.

WHAT DID WE DO?

Here’s the proven process
🔍
STEP 1: Free Email Audit: A thorough audit of your email setup to uncover every gap, mistake, and missed opportunity.
🎯
STEP 2: Tailored Strategy: A custom plan built from the audit, aligned with your brand's goals, voice, and vibe. No fluff, just what works.
🎨
STEP 3: Scroll Stopping Copy & Design: Emails that hook and convert. Clean, beautiful design aligned with your brand. Strategy and creativity combined into power moves.
💬
STEP 4: Owner First Collaboration: Nothing moves without aligning with your brand. Clear, open communication at every step.
🛡️
STEP 5: Top Tier Deliverability: Every email is optimized for deliverability, keeping you out of spam and in the inbox.
🚀
STEP 6: Revenue Up By 25% to 40%: With everything dialed in, email drives consistent, trackable revenue. Monthly optimizations keep it stable, turning your account into a retention machine built to compound.

The results

Klaviyo Business Performance Summary — $121,189.29 Total Revenue, $42,539.66 Attributed Revenue

From 4.25% To 35.10% Of Revenue From Email in just 60 Days!That's what happens when the fundamentals are finally done right.

Returning Customer Rate — 26.58% ↗ 74%

Returning customer rate increased by 74%. No retention system was in place. I built the flows, sent to the right people and customers started coming back.

Subscription Summary — List Cleaning

I also did extensive list cleaning. Bloated list = wasted spend. I removed the dead profiles, segmented properly, and made sure every send was going to someone worth sending to.

Deliverability score 92 (Excellent ↗ 32)

Fixed their deliverability and made emails land in inbox. DNS was broken. I set up SPF, DKIM & DMARC, deliverability score jumped to 92.

We put our money
where our mouth is.

We guarantee to grow your backend revenue within 90 days.

If we don't grow your backend revenue within 90 days, we work for free until we do.

Zero risk on your end.

No generic 47 point checklist. We look at your actual business.
READY TO BUILD?

Let's craft
the future together.

We collaborate with forward-thinking teams to design and build systems for clarity and scale.

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